Take a look at this study from the Women's Campaign Forum Foundation

Note from Gloria: I think this new report from the Women's Campaign Forum Foundation is worth a read so I am posting the introductory information and link to it below.

Dear Friend:
We are pleased to announce the completion of the Women’s Campaign Forum Foundation’s premier report, “Vote With Your Purse: Harnessing the Power of Women’s Political Giving for the 2008 Election and Beyond.” As you’ve been hearing, after the completion of the 2006 election cycle, WCF Foundation set out to understand women’s political giving, to determine how women make political spending decisions and to develop methodologies to motivate greater financial political action from women. Our findings from extensive research, polling and focus groups are attached. Click here to view the full report.
In conjunction with the report release today, we are also launching an online poll to capture a snapshot of the smaller donor community and their ideas about giving politically. A number of our partners have agreed to post a link on their website to our online poll or send a blast email out to their contacts to get the word out and we invite you to do the same. We will be able to track where each poll participant linked from and send you data from your list. If you are interested in participating, please send Lissy Moskowitz an email at: lissy@wcfonline.org and she will get you the relevant information.
We hope you take the time to review the attached study and share these findings with others. As “Vote With Your Purse” demonstrates, women have the opportunity to dramatically impact the 2008 elections – together, we can make a difference.
Sincerely,
Ilana GoldmanPresident
734 15th St NW, Suite 500Washington, DC 20005